When it comes to visual brand identities, the whole is greater than the sum of its parts. The pieces — logos, typography, visual vocabulary, color palettes — are pulled together into an integrated system to communicate the clearest, most compelling image of the brand.
This is the principal that informs our work. Whether the LDI team designs the complete system or select pieces, the overall brand identity — the ability of the parts to form a cohesive overall brand image — is always in mind.
Ben Taft, VP of Marketing, Foundry Networks
Brand Launch: Visual brand identity and system
Ingredient mark, Marvell
Program identity, Covad