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Vocera: Extending the brand identity
Sometimes, it’s all about what you do with the logo.

Vocera asked the LDI team to extend its existing logo into a completely new brand experience. LDI created a complementary visual vocabulary, from graphics to imagery, forming a new brand persona for Vocera. The new design language was then applied to all marketing media, ensuring a fresh, cohesive brand experience.

Good design is about a lot of things. In this case it was all about playing well with existing logos.

Liew Design is a truly an extension of our team. The Vocera rebrand project they did for us was flawlessly executed across all media. Over the years, every project – large and small – was treated with the same level of creativity and commitment as the first.”

Sandra Miley, former VP Marketing, Vocera

Vocera’s logo is supported by a new look and feel that is extended throughout the company’s marketing touch points.

The brand refresh applied to the marketing collateral system including data sheets, solution briefs, case studies, white papers and corporate brochure.

The new Vocera look and feel extends into conference and trade show design.