Vocera asked the LDI team to extend its existing logo into a completely new brand experience. LDI created a complementary visual vocabulary, from graphics to imagery, forming a new brand persona for Vocera. The new design language was then applied to all marketing media, ensuring a fresh, cohesive brand experience.

Good design is about a lot of things. In this case it was all about playing well with existing logos.

Liew Design is a truly an extension of our team. The Vocera rebrand project they did for us was flawlessly executed across all media. Over the years, every project – large and small – was treated with the same level of creativity and commitment as the first.”

Sandra Miley, former VP Marketing, Vocera